Playful. Delicate. Sheer Socks.

Perfect for dressing up or to bring flair to everyday. looks. They are designed to fit comfortably and stand out beautifully.

Innovation launched in 2024 for Sock It to Me, sheers bring sophistication to novelty socks. Sheers combine a delicate sheer material with signature playful designs.

Strategic innovation pitch: target renewed interest in dress shoes post-pandemic.

Deliverables: market research, product ideation pitch, prototype factory sourcing, assortment planning, trend forecasting, color + art direction, design deck creation, hand off deck brief to artists, packaging deck, and coordinate bulk production.