Fun. Functional. Athletic Ribbed Socks.

Perfect for anyone who wants to put the fun info fun-ctional footwear. Comfy, stylish socks feature soft cotton, a cushioned foot, and bold patterns. Delivers all-day stay up power and eliminates odors with antimicrobial AeroSilver yarns.

Innovation launched in 2023 for Sock It to Me, to bring a sporty tube sock in the assortment.

Strategic innovation pitch: target the athleisure craze and prevalence of sneakers as the #1 preferred footwear post-pandemic.

Deliverables: market research, product ideation pitch, prototype factory sourcing, assortment planning, trend forecasting, color + art direction, design deck creation, hand off deck brief to artists, packaging deck, and coordinate bulk production.