Light. Breathable. Performance Socks.
Features breathable pique knit, wicking fabric with a hyper crisp sublimated print. Many factory prototypes, wear tests, focus groups and print technique trial and error brought the category to feet everywhere..
Innovation launched in 2025, for Sock It to Me, it is the brand’s first functional-polyester sock..
Strategic innovation pitch: target consumer interest in low barrier exercises, ie. walking/ hiking/ biking.
Deliverables: market research, product ideation pitch, prototype factory sourcing, assortment planning, trend forecasting, color + art direction, design deck creation, hand off deck brief to artists, packaging deck, and coordinate bulk production.
What's Kraken
Shrooms, They'll Grow On You
3rd Party Fit + Wash Test Assurance
Laser Cats Art Detail
The Early Bear Catches the Fish
Local Legend
Art Detail
No Bad Trips
Art Detail
Thats's a Bit of Ostrich
Leader of the Pack
Knot Your Average Sailor
Recurring positive attributes from wear test comments are keywords: soft, warm, cozy, luxurious, stretchy, comfortable, stay up, stayed dry.
“Lofty and comfortable, felt luxurious”
“This sock felt great on, it was comfortable and warm. Easy to slip on after washes, no shrinkage observed. Felt luxourious”
“great loft, warmth, comfort, wearability.”
“Soft and comfy”
“as soon as I put them on the socks were soft on my feet and they were very stretchy. I was quickly won over by the warmth and comfort”