Bright. Happy. Colorful. Quarter Socks!

Super comfortable, wearable, fashionable - but most of all - FUN quarter socks! Quarters have a lower rise than regular crews with a small embroidered design to make them extra rad!

Innovation launched in BTS25, one season earlier than planned to meet increased pre-sales demand.

Strategic innovation pitch: target the millennial love of quarter socks.

Deliverables: market research, product ideation pitch, prototype factory sourcing, assortment planning, trend forecasting, color + art direction, design deck creation, hand off deck brief to artists, packaging deck, and coordinate bulk production.